TARA HOLMES

Portfolio / Antechamber

UAM Installation Views, 2022

Antechamber, 2021-2022

Antechamber is a series of appropriated icons in a state of content loading, utilized by notable corporations. These digital “waiting rooms” are employed as psychological tactics to keep a user on the webpage vs them leaving for faster content loading elsewhere. I provoke their utilization by elongating the icon on a single table-sized screen perpetually looping. Which offers nothing but what is seen, loading. Toying with the viewers normative time spent waiting.

Using Format