UAM Installation Views, 2022
Antechamber, 2021-2022
Antechamber presents a series of appropriated loading icons from notable corporations in their perpetual state of content loading. These digital "waiting rooms" function as psychological retention tactics, designed to keep users engaged on webpages rather than abandoning them for faster-loading alternatives. The work provokes examination of this manipulation by elongating these icons on a single table-sized screen in endless loops. The installation offers viewers nothing beyond what is immediately visible—the act of loading itself. By isolating and extending these familiar symbols of digital delay, the piece toys with viewers' conditioned expectations around waiting time, exposing the calculated psychology embedded within seemingly neutral interface design.